The 2025 BMW iX builds on the German brand’s first bespoke electric SUV platform, originally introduced in 2022. For 2025 it arrives with subtle exterior tweaks, software enhancements, and efficiency upgrades—notably a slightly reworked grille and headlights, but maintaining its bold, controversial styling DNA.
Striking But Polarising Design
The iX’s silhouette is unmistakably futuristic. Its large, blanked-off kidney grille houses sensors and features a self-healing coating to maintain clarity. Sharp triangular vents flank the fascia, and it rides low in the profile thanks to frameless windows, flush handles, and aerodynamic wheels. The design remains polarising—but unapologetically BMW.
Behind the styling are functional benefits—an impressively low drag coefficient of just 0.25 Cd, aiding real‑world efficiency and range.
Powertrain Line-up: Performance Meets Range
The 2025 lineup includes:
- iX xDrive50: Dual‑motor AWD, producing 516 hp and 564 lb‑ft, sprinting 0‑60 mph in ~4.4 seconds. Range is between 302–309 miles (EPA).
- iX M60: Tuned for performance with 610 hp, torque around 749 lb‑ft, and a 0‑60 mph time of ~3.6 seconds—though its range drops slightly to around 285‑296 miles.
- (In some markets) iX xDrive45 enters as an option with 408 hp, ~5.0 second 0‑60 mph, and WLTP range near 374 miles, powered by a ~95 kWh battery.
The updated electric architecture features silicon‑carbide inverters for improved efficiency, adaptive recuperation, and a heat‑pump system to maintain battery performance.
Inside: Tech, Luxury & Sustainability
Inside, the iX showcases BMW’s signature sweeping curved display—combining a 12.3″ digital gauge cluster with a 14.9″ infotainment touchscreen, all under a single glass plane powered by iDrive 8.5. Control is through touch, voice, gesture, or the legacy iDrive controller.
The cabin uses high‑quality materials with a strong sustainability ethos: recycled synthetic leathers, natural wool trims, eco veneers, and optional upholstery finishes.
Comfort is elevated with massaging, heated/ventilated front seats, adjustable rear legroom, wireless charging, ambient lighting, and a panoramic electrochromatic sunroof that transitions transparently or opaque at the touch of a button.
Safety & Driver Assistance Overhaul
Safety kit includes robust suites like Driving Assistant Plus as standard, and optional upgrades such as Driving Assistant Professional, Highway Assistant (for hands‑free driving on compatible highways), and Parking Assistant Professional with remote smartphone control.
New for 2025: eye-tracking for automated lane changes, updated navigation UI, and Digital Key Plus to unlock the car and access DC charging networks via the My BMW app.
Charging & Range Realities
Charging from 10–80% using a DC fast charger takes roughly 35 minutes, particularly for xDrive50 and M60 models (up to ~195 kW charging). Level 2 home charging completes a full charge in 8–11 hours.
Real-world range varies by variant and wheel size—from approximately 300–310 miles EPA for the xDrive50, down to 285–296 miles for the sporty M60. WLTP figures in Europe are higher.
Driving Experience: Luxury Meets Agility
Despite tipping the scales over 5,600 lbs, the iX feels composed and sporty. Its battery-heavy floor lowers the center of gravity; active air suspension and optional rear-wheel steering smooth road undulations; and BMW’s insulation keeps cabin noise minimal. The result is limousine-like refinement with surprising agility.
Pricing Snapshot
- xDrive50: ~$87,250 (U.S.) starting MSRP
- M60: Up to ~$112,500
- (In Europe) pricing starts in the £75,000–93,000 range depending on variant.
While positioned toward luxury EV buyers, its performance and tech credentials help justify the premium.
Final Thoughts
The 2025 BMW iX reasserts itself as a high-tech, high-performance electric SUV with luxury credentials. Far from bland, its exterior is bold—perhaps divisive—but refreshingly ambitious. Inside, advanced infotainment, eco-conscious materials, and comfort reign. On the road, it’s refined, powerful, and surprisingly engaging.
For buyers seeking premium EV utility with spirited performance and top-tier tech, the iX stands apart from both electric sedans and conventional mid‑size SUVs. It’s a statement of BMW’s evolving vision—and it delivers.
